new branding D logo

ΖίΠΗ²ΚΏͺ½±β€™s refreshed and youthful brand to launch in the New Year

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With the input of more than 4,700 students, employees and others connected to the ΖίΠΗ²ΚΏͺ½± community, the College will be launching a refreshed and youthful brand in the New Year.

ΖίΠΗ²ΚΏͺ½±β€™s branding project began late last spring and involved consulting the entire ΖίΠΗ²ΚΏͺ½± community through surveys, focus groups with representative samples of the community and meetings with the management team.

Quality of programs and downtown location

Above all, the College is known for the quality of its academic programs and its fun downtown Montreal location. The diversity and innovation of the ΖίΠΗ²ΚΏͺ½± community are also strong attributes. Students and graduates are viewed as problem solvers, lifelong learners and creative people. A commitment to sustainability and well-being for all is the heart of ΖίΠΗ²ΚΏͺ½± and a connecting point to the broader community.

Some great comments about ΖίΠΗ²ΚΏͺ½± from the focus groups:

  • β€œI don’t have a job; I have a purpose.”
  • β€œWe really do bleed blue.”
  • β€œThere is a culture of concern for student success.”
  • β€œThe walls have magic!”
  • β€œWe risk, innovate and learn.”
  • β€œThe diverse perspectives taught me about myself.”

Taking the best of ΖίΠΗ²ΚΏͺ½± and considering the College’s mission and values as well as the input, insights and goals of this caring, welcoming and innovative community, the process has ended with the delivery of ΖίΠΗ²ΚΏͺ½± Brand Guidelines and assets to ΖίΠΗ²ΚΏͺ½±β€™s Communications Office, which is responsible for ensuring compliance with the new brand.

Opportunity to present ΖίΠΗ²ΚΏͺ½± clearly and consistently

β€œThe refreshed brand of the College is an opportunity for ΖίΠΗ²ΚΏͺ½± to have a clear and consistent representation across all platforms and eventually also in our physical environment,” said Director General Diane Gauvin, who was part of the ΖίΠΗ²ΚΏͺ½± Branding Committee that worked with SIVA Marketing. β€œIn line with best practices, the new brand is fresh yet familiar and pays tribute to the College’s proud history.”

The new ΖίΠΗ²ΚΏͺ½± Brand Guidelines open with a page about ΖίΠΗ²ΚΏͺ½± that sets the framework for the articulation of ΖίΠΗ²ΚΏͺ½± going forward:

ΖίΠΗ²ΚΏͺ½± has built a solid reputation.

ΖίΠΗ²ΚΏͺ½± has played a vital role in Montreal’s rich educational culture since it opened its doors in September 1969. Its innovative academic programs and active campus life offer a stimulating environment to students both inside and outside the classroom, engaging a whole community of diverse young people, most on the verge of adulthood, their teachers and a dedicated staff.

ΖίΠΗ²ΚΏͺ½± is passionate about making an impact on the world. While remaining true to its traditions, it has boldly taken leaps into new areas of study, expanding its breadth and scope, working toward more inclusive, safer, cleaner and greener spaces within its own community and beyond. ΖίΠΗ²ΚΏͺ½±β€™s example reminds us about unity and resilience and inspires its community to be responsible and active.

The mission and values that drive the College – excellence, collaboration, innovation, creativity and well-being for all – have been integrated within its new unified brand identity.

Progression from old to new logos

Logo Progression v3

Above, you can see the progression of ΖίΠΗ²ΚΏͺ½± logos from old and about-to-be-retired logos of the original D and ΖίΠΗ²ΚΏͺ½± to the four new logos, which will be used in different scenarios based on ΖίΠΗ²ΚΏͺ½±β€™s Brand Guidelines. The refreshed D is our mark and works great in digital applications. The ΖίΠΗ²ΚΏͺ½± and CollΓ¨ge ΖίΠΗ²ΚΏͺ½± logos are to be used in more formal ways. ΖίΠΗ²ΚΏͺ½± is so well known across Quebec that the simply ΖίΠΗ²ΚΏͺ½± logo can be used as shorthand for ΖίΠΗ²ΚΏͺ½±. It will be used in fun and creative applications.

Implementation of new brand begins in early 2022

The first phase of implementation will begin in January with a new look on our digital spaces, including the website and social media. Next fall, the 2023 Viewbook will feature the new brand. The full adoption and implementation of the new brand will happen in phases over several years.



Last Modified: December 1, 2021